All in-game ads for the upcoming Super Bowl LVII have been sold out ahead of Sunday’s game between the Philadelphia Eagles and the Kansas City Chiefs, but there has been a shakeup since last year’s advertising bonanza — no crypto ads will be shown during the big game after last year’s championship game featured ads from FTX, Coinbase, Crypto.com, and eToro.
AP News reported today that Fox has confirmed that all in-game advertising for Super Bowl LVII are taken. It is now the most popular ticket for advertisers. The highly anticipated match between the Philadelphia Eagles & the Kansas City Chiefs will take place this Sunday. It is expected that 100 million people will watch it.
These ads will showcase the diverse range of companies that sports fans know and love, such as Anheuser-Busch which purchased the longest ad duration this year. But in a significant departure from last year’s Super Bowl, there will not be a single ad related to cryptocurrency. Mark Evans, Fox Sports executive vice president of advertising sales, explained: “There’s zero representation in that category on the day at all.”
During the last year’s game, advertisements were run by four cryptocurrency companies: FTX (Coinbase), Crypto.com and eToro. FTX is insolvent as Sam Bankman-Fried, the disgraced CEO of Democrat Super Donors, awaits trial for multiple fraud allegations. SBF and other FTX Insiders have been asked by the Company to reimburse them for donations they received. The money is alleged to be client investments that were not meant for political donation.
Breitbart News revealed that several crypto firms which spent large on Super Bowl advertisements were made to lose employees over the following months.
Coinbase, the cryptocurrency trading platform, has laid off thousands of workers as cryptocurrency prices plummet. Coinbase isn’t alone in this reversal of fortune — Crypto.com is laying off staff just months after its widely mocked Super Bowl ad starring Matt Damon.
Futurism has learned that Coinbase will lay off nearly a fifth its workforce after a plunge in crypto and stock prices. An email was sent out to employees by Coinbase stating that the exchange intends to reduce its full-time workforce by 18 percent. According to an email sent to employees, the company employs approximately 5,000 workers full-time. This number will drop by around 1,100 after the layoffs. Crypto.com, another Super Bowl Advertiser is said to be laying off five per cent of its employees.
Coinbase ran a Super Bowl ad in February. WAGMI, the name of the ad was (“We’re All Going to Make It”The QR code bounced about the screen and was scannable. Users were able to scan the QR code to get to Coinbase, which offered $15 Bitcoin as a sign-up bonus and an opportunity to participate in a contest.
Due to increased traffic, the webpage crashed instantly. Of course, people immediately began to point out that Coinbase paid millions of dollars to run an ad during the Super Bowl for a website that couldn’t handle the sudden increase in users.
Breitbart news will keep following the developments in crypto after the FTX collapse.
Breitbart News reporter Lucas Nolan covers issues related to free speech, online censorship and other topics. Follow him on Twitter @LucasNolan
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