Popular MSNBC host Rachel Maddow recently returned from her nearly two-month hiatus to reveal that she’s going to be taking more time off and only be on air once a week.
Maddow is back on the air with a new schedule. Instead of going on air every weeknight, she’s only hosting her show one night per week to make time for other projects.
Maddow does not host her own show, but Alex Wagner became the permanent host on the 9 PM ET program on Tuesdays through Fridays.
It “Maddow experiment”It appears that it has “executives worried” as the show’s ratings have plummeted.
Fox News reported:
“Alex Wagner Tonight”Averaged 1.6 Million viewers in two weeks, compared with 2.6 Mio. “The Rachel Maddow Show” when it aired on Mondays during that two-week span, as Wagner shed over 30% of Maddow’s audience. Maddow pulled in more viewers than Wagner from the highly-coveted 25 to 54 demographic.
Wagner’s premiere on Tuesday, Aug. 16, landed two million viewers, making it MSNBC’s most-watched show that day. However, Friday’s Aug. 26 premiere was viewed by two million viewers. “Alex Wagner Tonight”As the program’s eight-episode debut, its audience dropped to 1.43million. It ranks below other MSNBC programs.
Additionally, Wagner lost nearly 40% of viewers in the key demo, going from 183,000 in her debut to 112,000 in last Friday’s broadcast, falling from first to seventh among MSNBC offerings.
In her second week, Wagner had an average of 1.6 million viewers. “Hannity,”She hosts her 9:05 p.m. Fox News Channel’s ET Time Slot competition attracted an average of 2.8 Million viewers.
Rachel Maddow’s success was based on one thing, lying about Trump. Other then that she would have been just another left wing nobody and the current ratings prove it.https://t.co/8bRPubb8dz
— Claude Navarre (@ClaudeNavarre1) September 20, 2022
@MSNBCAli V. would have received it from shd.
Wagner’s MSNBC’s total viewership for the hour dropped 15% fr 2M viewers the week prior to 1.73M viewers according to Nielsen. The show dropped steeper 23% in the key news demo fr 214K viewers for the wk before to 164K.https://t.co/YLnzwmh1oS
— 🌊🧜♀️ⓣ😎ⓝⓘ🧚🏻♀️🌊 (@thatgirlinsb) September 20, 2022
Maddow revealed to viewers that she would only be hosting her show once weekly while continuing to work. “other projects.”
Maddow receives $30 million annually and hosts her show once per week. Maddow’s show is declining in viewers, and this is costing them even more.
Jeffrey McCall, a media critic believes that MSNBC executives are worried about Maddow hosting only one show per week and the fall in ratings.
“MSNBC execs have to be concerned by this weak primetime showing. Maddow’s show has for a long time been a tent pole for MSNBC’s entire evening, delivering audiences for the 9 p.m. hour, but also boosting viewership in the hours before and after,”McCall added.
“With Trump out of office for almost a year and a half now, it is hard to generate ratings by raging about Trump. Further, with the multiple policy problems of the Biden administration, it is difficult to generate a left-leaning audience to watch the daily parade of bad news about inflation, crime, international turmoil, and so on, even when there is a left-of-center spin on those topics,”McCall added. “Those left-leaning viewers are choosing to just avoid news programming these days, even in venues that are sympathetic to the Biden administration.”
“Sensible viewers see more practical problems right in front of them every day in gas prices, inflation, sinking retirement accounts, baby formula shortages, and the list goes on,”McCall agreed.
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