In style MSNBC host Rachel Maddow lately returned from her almost two-month hiatus to disclose that she’s going to be taking extra day without work and solely be on air as soon as per week.
Maddow solely internet hosting “The Rachel Maddow Show” as soon as per week has failed to draw viewers, significantly within the essential demographic.
“MSNBC’s key 9 p.m. ET primetime weeknight slot has been mired in a ratings slump since The Rachel Maddow show shifted to a once-per-week format, according to Nielsen data. Since the start of the month, the left-leaning network has aired MSNBC Prime in the critical time slot four nights per week – with its star anchor Maddow taking the reins to host her show only on Mondays,” the New York Publish reported.
“That shift has coincided with a downturn in MSNBC’s primetime ratings – especially among viewers in a key advertising demographic. MSNBC Prime has averaged about 1.2 million viewers since its debut on May 3, down from the 1.7 million viewers Maddow averaged on her show before the shift to a once-per-week broadcast,” the report added.
“Among adults aged 25-54, a key segment for advertisers, “MSNBC Prime is averaging just 114,000 viewers per night. That number is a 47% decline from Maddow’s average of 214,000 prior to the change. Maddow’s once-per-week show has averaged about 2 million viewers since May 2, according to Nielsen data,” the report continued.
Throughout a section on her present final month, Maddow introduced that beginning in Might, she’s going to solely host her present on the community as soon as per week whereas she continues to work on “other projects.”
Primarily, Maddow is being paid $30 million per 12 months and is simply internet hosting her program as soon as per week. And her present is tanking within the scores, which is costing the community much more cash.
Media critic Jeffrey McCall believes MSNBC executives are very nervous about Maddow solely internet hosting the present as soon as per week and the way the scores have fallen off a cliff.
“MSNBC execs have to be concerned by this weak primetime showing. Maddow’s show has for a long time been a tent pole for MSNBC’s entire evening, delivering audiences for the 9 p.m. hour, but also boosting viewership in the hours before and after,” McCall mentioned.
“With Trump out of office for almost a year and a half now, it is hard to generate ratings by raging about Trump. Further, with the multiple policy problems of the Biden administration, it is difficult to generate a left-leaning audience to watch the daily parade of bad news about inflation, crime, international turmoil, and so on, even when there is a left-of-center spin on those topics,” McCall mentioned. “Those left-leaning viewers are choosing to just avoid news programming these days, even in venues that are sympathetic to the Biden administration.”
“Sensible viewers see more practical problems right in front of them every day in gas prices, inflation, sinking retirement accounts, baby formula shortages, and the list goes on,” McCall added.
Maddow introduced again in February that she can be taking a hiatus.
“I’m going to take a little bit of time off from this show to go help with the movie. And also to work on a few other things that I have cooking with NBC right now, including a new podcast,” Maddow mentioned.
“So just like late-night hosts sometimes go on hiatus in their shows, I’m going to go on hiatus for a little bit here from this show so I can work on some of those other projects,” she added. “In addition to the movie, the Bag-Man movie, and the podcast that I’m working on, the paperback of the Bag Man book is also coming out in just a few weeks, it’s coming out in April, and there’s an adaptation of a different book that I want to try to make for TV as well that I’ve just started working on. There’s all this stuff I’ve been working on that I want to… work some more on.”
Curiously sufficient, MSNBC simply employed former White Home Press Secretary Jen Psaki, including gasoline to rumors that she might sooner or later substitute Maddow.
The submit ‘Execs Have To Be Involved’: Maddow’s Present Rankings Tank As She Solely Hosts As soon as a Week appeared first on Conservative Temporary.
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