Every week after launching the “Rock the Woke” marketing campaign meant to “highlight egregious examples of ‘wokeness’ hijacking free-market capitalism,” Job Creators Community (JCN) is spreading the phrase with a large billboard within the coronary heart of Occasions Sq..
The “No Mouse in My House” initiative will “pressure companies to focus on providing products and services that consumers want—not on being culture warriors,” JCN mentioned in a press release. “’Rock the Woke’ will include a national radio ad campaign, high-profile billboards, digital ads, social media videos, and potential legal actions.”
The Job Creators Community (JCN) is one in all America’s largest small enterprise advocacy teams. The primary firm they intend to stress is the Walt Disney Co.
“It has become all too common for companies like Disney to get involved in political and cultural debates that have little to do with their business model in an effort to appeal to the latest push from liberal politicians and activist groups,” Alfredo Ortiz, JCN President and CEO, mentioned in a press release.
“These decisions have nothing to do with the companies or their profitability and serve to divide rather than unite. We need to actively put pressure on them, and that means getting Americans involved,” Ortiz continued. “Rock the Woke is just that, a cultural effort to shame corporations who are going woke. Through radio ads, social
Certainly, Disney has dived headlong into politics, declaring battle on Florida’s Parental Rights in Schooling legislation, which bars the educating of sexual orientation and gender ideology, together with transgenderism, to kids in kindergarten by way of third grade.
Disney CEO Bob Chapek has vowed to combat to repeal the legislation, regardless of bi-partisan assist for it amongst Florida voters.
Disney’s inventory has since collapsed to beneath $100 a share for first time in years.
“It’s time for companies like Disney to realize that if they go woke, they will go broke. We encourage all consumers to boycott Disney and the companies they own in order to send a message that they should stay out of culture wars and focus on entertainment,” the Rock the Woke Web site reads.
To study extra, go to RockTheWoke.com.
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