Disney’s popularity amongst American voters has plummeted to new lows amid its ongoing political combat with Florida Gov. Ron DeSantis (R), in response to this yr’s Axios Harris Ballot 100, which measures and ranks the reputations of distinguished firms.
The Walt Disney Co. took a large hit within the rankings, dropping a dozen spots, to 77th place. As well as, Disney now ranks among the many high 5 “most polarizing” corporations, behind The Trump Group, Fox Corp., Pastime Foyer, and cryptocurrency agency FTX.
“The lesson here is that when you divide you subtract,” mentioned Harris Ballot CEO John Gerzema advised Axios. “When you divide audiences, you’re ultimately going to be subtracting customers for your business.”
Disney is among the many high 10 most politically polarized corporations on this yr’s Axios Harris Ballot 100.
Disney gained favor with Democrats after tangling with Florida Gov. Ron DeSantis however took a big popularity hit with Republicans.https://t.co/zofhf1P9sd
— Axios (@axios) May 23, 2023
The ballot discovered 42 p.c of Republicans mentioned their emotions about Disney grew extra unfavorable over the previous yr, whereas 44 p.c of Democrats mentioned they have been feeling extra constructive concerning the firm.
This yr’s Axios Harris Ballot 100 discovered that Republicans’ high firms included John Deere, Pastime Foyer, and Chick-fil-A .
Amongst Democrats, the favorites included Dealer Joe’s, USAA, Honda Motor, and Apple. The ballot mentioned that Pfizer — which developed a COVID-19 vaccine — appeared on Democrats’ high 10 checklist.
As Breitbart Information reported, Disney lately sued Gov. DeSantis in federal court docket, alleging he retaliated in opposition to the corporate after it vowed to combat the state’s Parental Rights in Training regulation — recognized within the mainstream media as “Don’t Say Gay.”
The Florida regulation protects public college college students from indoctrination in radical left-wing gender ideology, together with transgenderism, in addition to LGBTQ propaganda.
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